Has your business been spending money on marketing and advertising to reach younger audiences but coming up short? One significant factor may be that you’re unclear about millennials and digital media.
Digital Marketing Is Where It’s At
Digital marketing to millennials (ages 24-39) requires an understanding that traditional marketing methods, such as general marketing (marketing to the masses) and traditional media (newspapers, magazines, flyers), are not the most effective way to reach this highly valued audience.
Millennials are the first generation to grow up with the Internet and mobile devices. They may have seen their parents reading the Sunday newspaper or flipping through a magazine, but this generation gets their content from their mobile devices. Millennials’ media consumption happens via the Internet and use it for everything from social interactions to researching facts for themselves. As a business, you want to be in front of them where and how they consume this content. Digital marketing is where to invest your time and money.
The most effective way to advertise to millennials is to utilize social media platforms. As Smart Insights states, “Millennials are a particularly important group since their age coincides with peak usage of many social media platforms by age, and in particular two of the most popular social networks: Facebook and Instagram. Plus, they are predicted to be the largest target group for ‘generational marketing’ in the future.” This generation can also be found predominantly on Instagram, Snapchat, and LinkedIn. Look for millennial consumer trends that show where and how they are spending money.
Looking for a Custom Marketing Strategy to Reach Millennials?
Social Causes Bring Meaning
Over 60% of millennials prefer to purchase from a brand dedicated to supporting a cause.
If your business supports a cause like protecting the environment, they are more than likely to be loyal to your brand. Other social causes that are important when marketing to millennials are animal rights, anti-racism, and sustainability.
Top Los Angeles millennial advertising agency, Wicked Bionic, knows about crafting brand messages that appeal to millennial audiences and delivering them on social platforms to grow your business. If your business isn’t reaching the right audiences, reach out to Wicked Bionic here.
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About the Author
Dana C. Arnett, Founder and CEO of Wicked Bionic, spent 30 years in the entertainment business before starting the agency in 2015. The Los Angeles-based multicultural communications and advertising agency works with government and private-sector clients on strategic marketing and engaging media campaigns. Dana has always loved learning from other cultures, and that curiosity became the foundation for how Wicked Bionic approaches culturally responsive marketing – building authentic connections between organizations and the communities they serve.
