To reach Millennials, you want to create content that not only speaks to their priorities and thought processes, but you must also understand Millennials’ media consumption. Let’s explore some of the most common ways Millennials consume content—and the type of content they’re most attracted to—to help identify the best channels for getting your message to them.
As the first generation to grow up with the Internet and mobile devices, it naturally follows that Millennials preferred method of content access is online. Some statistics:
- Nearly 50 percent of Millennials spend a minimum of 10 hours per week online. Twenty percent spend more than 20 hours per week.
- Nearly 60 percent of Millennials use the Internet as a primary source for news.
- Nearly 60 percent of Millennials use their smartphones for shopping.
- The most visited websites among Millennials include YouTube, Facebook, BuzzFeed, Spotify, and Amazon.
This information means that an effective marketing campaign geared toward millennials will need to include a large percentage of the budget put toward millennial consumer trends.
TRADITIONAL IS OUT
Millennials are turned off by mass marketing and the mass marketing of their parent’s generation; in fact, 57 percent of Millennials block ad content whenever possible. Instead, millennials prefer media consumption via the Internet to research facts for themselves. This is why millennials are 247% more likely to be influenced by a blog post than a traditional ad. Blogging and guest blogging are great ways to reach this generation and promote your business.
Over 60 percent of them are on Instagram. There are 87 million Millennials on LinkedIn. 5 million Millennials are on TikTok. Thus, social media plays a critical role in how this demographic consumes and processes content. Building a solid social media presence with authentic content is crucial for reaching them. This means engaging a millennial audience with regular interactions on social media and advertising to millennials. Yes, it’s an opportunity to educate them about your brand, but if you want to build loyalty around your brand, invest time and money to engage, ask questions, and talk about issues and causes they care about today.
A top Millennial and Hispanic ad agency in Los Angeles, Wicked Bionic, has done extensive research on different cultures in the Millennial market and how they respond. If your business isn’t reaching the right audiences and your brand needs help understanding millennials and digital media for business growth, reach out here.