Media Mix

Which Advertising Media is Most Effective

What’s the Most Effective Media Mix? A question that’s often posed by our clients is what the most effective media mix is for them, their business, or their brand. Our response is always the same: It depends on what your goals are. Focus has indeed shifted over time to loftier strategies that include massive spending in digital…

Candor & Emotional Connection: How to Connect With Millennial and Gen-Z

The narrative and writing style of communications nowadays has to be crafted very differently to what it was just five years ago. For websites, as an example, to develop a narrative that communicates the brand message, we now leverage storytelling, first and third-person perspectives, and interweaved trust validators like quotes and reviews. Whereas in the past, communications focused…

Teens Today and Social: A Completely Unscientific Study

I don’t know about you but I’m often reading and hearing adults discussing the state of teens and social media.  Lots of talk, analysis, conjecture, arguments and frustrations expressed by parents about what their teens are doing on social, how they are communicating with each other and how unnerved the parents are that they simply cannot get their…