Create a plan

Marketing Strategy: What You Need to Know Before Spending One Cent

If you’ve been feeling like your marketing dollars are being wasted and not delivering on what you had hoped…you’re probably not wrong, and you’re definitely not alone. Small businesses have a notoriously difficult time making sound decisions with their marketing budgets without expert guidance. A survey of small businesses last year found that at least…

Concentrated Target

Change General Marketing to Target Marketing to Grow Your Business

Businesses today face a distinctive set of challenges when developing a comprehensive marketing strategy. Using general market advertising, companies have taken something of a one-size-fits-all approach, creating a branding campaign with a single message hoping to reach enough people and convert them to customers. Those days may soon be behind us. The one-dimensional general marketing…

Multicultural

Top 3 Advantages of Multicultural Marketing

Today’s marketing executives face a distinctive set of challenges when developing a comprehensive digital marketing strategy for their business or their clients. For many years, companies could take something of a one-size-fits-all approach, creating a branding campaign with a single message hoping to reach enough people to make it cost-effective. Previously, a wide net was…

online shopping

Tips for Converting from Brick-and-Mortar Marketing to Online Campaigns

If your business has traditionally relied on brick-and-mortar marketing strategies, you’re probably already aware of the challenges facing you in this “new normal” as the economy starts reopening. With social distancing in place, face-to-face marketing, product demonstrations, etc. may be ineffective at best, or nearly impossible. Companies who successfully convert to online marketing tend to…

Camera Lens

Marketing in Times of Uncertainty: Companies Who Turned Crisis into Success

When we live in uncertain times, it’s easy to allow the crisis of the moment to overshadow our vision for the future. For example, how can businesses form viable marketing strategies when the circumstances seem to be continually unstable and evolving?  The key is perspective. Let us explain. In our society, with every significant change comes…

Heart to heart

Making It Last: 3 Tips to Keep Your Audience Engaged

Now more than ever, a successful branding strategy involves finding new ways to reach and engage your target community—but that’s only half the challenge. Let’s suppose you’ve implemented an effective campaign; you’ve made real inroads into a community and you’ve built ties. Now, what do you do to keep the momentum going? Building connections and…

Millennial Marketing

Marketing to Millennials – Here’s How

The demographic known as the Millennial generation (people born between 1981-1996) has been a point of fascination for pundits and marketers alike. Millennials seem to have a unique perspective, worldview, and set of habits compared to the generations both before (Gen X, Boomers) and after (Gen Z). Considering Millennials now comprise 25 percent of the…