Media Mix

Which Advertising Media is Most Effective

What’s the Most Effective Media Mix? A question that’s often posed by our clients is what the most effective media mix is for them, their business, or their brand. Our response is always the same: It depends on what your goals are. Focus has indeed shifted over time to loftier strategies that include massive spending in digital…

The Importance of Forming Strategic Alliances with Other Businesses

Have you ever gone into bookstore Barnes & Noble, browsed around, picked a handful of interesting titles, then wandered over to the in-store Starbucks to enjoy your favorite coffee drink while perusing your new finds? If you have, you’ve just demonstrated the power of a strategic alliance. Barnes & Noble doesn’t sell coffee. Starbucks doesn’t…