Media Mix

Where Advertising Media is Most Effective

What’s the Most Effective Media Mix? A question that’s often posed by our clients is what the most effective media mix is for them, their business, or their brand. Our response is always the same: It depends on what your goals are. Focus has indeed shifted over time to loftier strategies that include massive spending in digital…

Building a Tribe Devoted to Your Brand: Why It’s Essential to Cut through the Clutter along with a Guide to Get Started

Every human being has to feel part of a tribe. It’s programmed into us. And you have to feel that you’re contributing to something. ­­                                    —Steven Hatfill, Scientist   Only 38% percent of customers are truly devoted to a brand. But these core customers are gold. They will go out of their way to get…