Heart to heart

Making It Last: 3 Tips to Keep Your Audience Engaged

Now more than ever, a successful branding strategy involves finding new ways to reach and engage your target community—but that’s only half the challenge. Let’s suppose you’ve implemented an effective campaign; you’ve made real inroads into a community and you’ve built ties. Now, what do you do to keep the momentum going? Building connections and…

Multicultural advertising

5 Steps to Gaining More Customers with Hispanic Marketing

It may be a surprise to some that are not specifically marketing to the Hispanic population that they represent a significant portion of market share across the U.S. The Census Bureau estimates that Hispanics currently comprise 18.3 percent of the population across America with a spending power over 1.4 trillion. As an example, in Los…