What’s the Most Effective Media Mix? A question that’s often posed by our clients is what the most effective media mix is for them, their business, or their brand. Our response is always the same: It depends on what your goals are. Focus has indeed shifted over time to loftier strategies that include massive spending in digital…
This past weekend Dana and I attended a Pinnacle Global Network event where we had the opportunity to listen to Chalene Johnson speak on tactics and techniques to grow your engagement on Instagram. For those that don’t know Chalene Johnson, she’s an entrepreneur who made a name in the fitness space and has grown to…
Authenticity means erasing the gap between what you firmly believe inside and what you reveal to the outside world. —Adam Grant A few years ago, if you described something as “slick,” it was a compliment. It meant that something was polished and terrifically produced. But nowadays, “slick” is increasingly used as a criticism. It’s a…
For every generation, there’s a counter-generation and the up and coming Gen Z is shaping up to be an interesting challenger to the Millennial mindset marketers have been trying to crack for the past decade. For years, brands and products have been focusing their efforts on trying to figure out the Millennial. A generation with…
Few lawyers have the punch of John M. Pierce. We created the strategy and design for his new partnership at Pierce Bainbridge Beck Price & Hecht LLP. Check out: https://piercebainbridge.com/
You know when you sign up for something and aren’t sure what you’re getting yourself into? That’s what I did when I applied to participate in the 2017 LA Small Business Academy at USC. In it’s fifth year, the Academy is sponsored by the Los Angeles Department of Water and Power (LADWP), Los Angeles World Airport…
Published on VoyageLA: Today we’d like to introduce you to Dana Arnett. Thanks for sharing your story with us Dana. So, let’s start at the beginning and we can move on from there. My partner Carlos Sapene and I were both entertainment executives with many years of experience between us. I was a VP of…
Dana had a long career in television and entertainment public relations that culminated in working as a VP in charge of Post Production at a Top 5 Reality television company for over a decade. By providing oversight and guidance to hundreds of Post Production teams, over 400 series and pilots on multiple platforms were delivered…
Los Angeles, CA – Managing Partner John M. Pierce wanted to innovate. As he was laying the groundwork for his eventual partnership with fellow attorney David Sergenian, Mr. Pierce was looking to change the way law firms presented themselves on the web. “I didn’t want to look like everyone else. With young attorneys at the…
It was a weekend of rain and an evening where the skies cleared for the star-studded 48th NAACP Image Awards at the Pasadena Civic Auditorium. We produced the Red Carpet’s Celebration Cam Powered By Walmart for TV One. Talent and executives alike entered the starry night 360 degree experience and showed their stuff. Gorgeous gowns,…