For every generation, there’s a counter-generation and the up and coming Gen Z is shaping up to be an interesting challenger to the Millennial mindset marketers have been trying to crack for the past decade. For years, brands and products have been focusing their efforts on trying to figure out the Millennial. A generation with…
Few lawyers have the punch of John M. Pierce. We created the strategy and design for his new partnership at Pierce Bainbridge Beck Price & Hecht LLP. Check out: https://piercebainbridge.com/
You know when you sign up for something and aren’t sure what you’re getting yourself into? That’s what I did when I applied to participate in the 2017 LA Small Business Academy at USC. In it’s fifth year, the Academy is sponsored by the Los Angeles Department of Water and Power (LADWP), Los Angeles World Airport…
Published on VoyageLA: Today we’d like to introduce you to Dana Arnett. Thanks for sharing your story with us Dana. So, let’s start at the beginning and we can move on from there. My partner Carlos Sapene and I were both entertainment executives with many years of experience between us. I was a VP of…
Dana had a long career in television and entertainment public relations that culminated in working as a VP in charge of Post Production at a Top 5 Reality television company for over a decade. By providing oversight and guidance to hundreds of Post Production teams, over 400 series and pilots on multiple platforms were delivered…
Los Angeles, CA – Managing Partner John M. Pierce wanted to innovate. As he was laying the groundwork for his eventual partnership with fellow attorney David Sergenian, Mr. Pierce was looking to change the way law firms presented themselves on the web. “I didn’t want to look like everyone else. With young attorneys at the…
It was a weekend of rain and an evening where the skies cleared for the star-studded 48th NAACP Image Awards at the Pasadena Civic Auditorium. We produced the Red Carpet’s Celebration Cam Powered By Walmart for TV One. Talent and executives alike entered the starry night 360 degree experience and showed their stuff. Gorgeous gowns,…
From the Forward to: INFLUENCE OVER COFFEE – How to Gain It or Use It in Social Media In our first book in the Over Coffee series, we wanted to explore the topic of ‘influencers’ and their impact on marketing and content strategy. Carlos and I (with our Venti cups of caffeine) sat down to…
I certainly don’t FEEL inspired every single day and all of those quotes every one of us sees across social media can be REALLY annoying when I’m not looking for a boost. When my 85% of the time positive attitude is experiencing my 15%, I don’t want to be reminded to accept all that is,…
You can teach a man to fish – but you can you teach them where the fish are? How to reach them? How to make sure they’re the right fish for them? How to catch them at the right time? Are you reaching the right customers for your brand or are you fishing in an ocean of prospects?