Authentic messaging

How to Keep Your Marketing Authentic and Avoid Coming Across as Generic

The younger, savvy consumers of today naturally gravitate towards brands that are authentic, raw, and vulnerable. Inauthenticity in a brand is a huge turn-off, and younger consumers can often spot fake attempts to appear authentic a mile off. Highly successful businesswomen like Barbara Corcoran understand authenticity.   So how do you ensure your marketing stays…

Inspiring quote

Marketing to a Politically Savvy, Younger Audience: Dos and Don’ts

Generation Z (today’s teens and 20-somethings) account for $143 billion in spending power, and the Millennial Generation accounts for another $1.4 trillion. Designing marketing that appeals to a younger, politically savvy, and socially/environmentally-conscious audience is the way to building a long-lasting brand.   Here are some dos and don’ts.   Do: Have a Brand Purpose…

Create a plan

Marketing Strategy: What You Need to Know Before Spending One Cent

If you’ve been feeling like your marketing dollars are being wasted and not delivering on what you had hoped…you’re probably not wrong, and you’re definitely not alone. Small businesses have a notoriously difficult time making sound decisions with their marketing budgets without expert guidance. A survey of small businesses last year found that at least…