From the Forward to:
Influence Over Coffee – How to Gain It or Use It in Social Media
In our first book in the Over Coffee series, we wanted to explore the topic of ‘influencers’ and their impact on marketing and content strategy.
Wicked Bionic Marketers Dana C. Arnett and Carlos Sapene sat down (with our Venti cups of caffeine) to assess the use of influence in traditional marketing and its evolution into the digital space. We wanted to examine the numerous ways brands can utilize influencers to promote their products and how selecting the wrong influencer can compromise the overall message. We also wanted to define what makes an influencer and understand how and why influencers have influence.
From the people who think they can instantaneously become an influencer to the people who stumbled upon influencing millions by being themselves, we discuss the importance of authenticity in today’s culture and how to find your passion.
Please grab a cup of coffee, sit down, and let’s begin the conversation.
– Dana C. Arnett, CEO and Co-Founder, Wicked Bionic
To purchase a copy of our new book released September 8, 2016, go to Amazon.
