Businesses of all sizes can use their online presence to express who they are and the services they offer.
Making it personal builds trust and creates accessibility.
1. “What to Expect” Articles
Publish a few articles that guide visitors through what happens when they first connect with your business. Share what they should bring to a meeting, who they’ll meet, and what to expect during the process. By explaining these steps, you reduce anxiety and help people feel comfortable engaging with you. If writing isn’t your strength, professional content writers can help bring your story to life.
2. Use Videos to Connect
Video content is one of the most powerful ways to build trust and humanize your brand. Short videos shot on your phone can introduce your team, show behind-the-scenes moments, or highlight your workspace. Professional production can elevate the quality, but authenticity matters most. What your current and future customers want is to see the real you.
3. “Meet the Team” Videos
Create short, engaging team bios to post on your website or social platforms like Instagram and LinkedIn. Have team members share a little about themselves, what they do, or why they love their work. Sharing personal details helps audiences connect with your brand and builds a sense of comfort and trust.
4. Open Houses
Hosting an open house is a fun way to invite your community in and create meaningful connections. Whether you keep it simple with light snacks or make it a bigger evening event, people appreciate the opportunity to meet you in a relaxed, welcoming environment.
5. Informational Events
Consider offering educational or informational events on topics that your audience would find valuable—even if they feel second nature to you. Sharing knowledge positions you as a trusted authority and gives people a reason to keep you top of mind when they need your products or services. Promote these events online and offline to expand your reach.
At Wicked Bionic, we strategize with organizations to help them stand out, connect authentically, and attract their ideal audience.
– By Dana C. Arnett
About the Author
Dana C. Arnett is the Founder and CEO of Wicked Bionic, a Los Angeles-based multicultural communications and advertising agency. She works with government and private sector clients, specializing in paid media campaigns. With over 30 years of experience in entertainment production and a decade building authentic connections between organizations and diverse communities, Dana is a recognized leader in culturally responsive marketing.
