5 Easy Digital Marketing Tactics
Any investment in digital marketing is boosted by using these methods to maximize your existing audience and drive new consumers to your website.
1. Pixeling
Remarketing pixels let you track visitors to your website. Pixels are small snippets of code embedded into your site that will allow you to market to those visitors when they go to other sites and on social media.
2. Email Lists
Your email lists are not only beneficial for email marketing. You can ingest those lists into your advertising platform to market to the owners of those email addresses while they are scouring the web and social media.
3. Lookalike Lists
People who have the same interests as those who visit your website are 38% more likely to convert than randomly trying to find new people. Most marketing tools allow you to create lists of people who look similar to your customers. You can then market to them.
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4. Mapping Your Customers
Make the most of your customer list. Tools like BatchGeo help you create a map that shows you the areas where your customers are located. That map can then be used to create a marketing fence around those areas to specifically target people from the same areas as your current customer base.
5. Build Audience Segments
Segment your audience into groups based on characteristics like personal interests, demos, and locations, then craft content that delivers your message to those specific audiences. You’re catering to what they already care about,t and customized messaging can derive high dividends.
A little bit of homework can go a long way in the age of Big Data. Utilizing the information you already have available and capitalizing on it to grow your business is an innovative and practical strategy.
We’re digital experts at Wicked Bionic. Contact us to learn how we can help.
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About the Author
Dana C. Arnett, Founder and CEO of Wicked Bionic, spent 30 years in the entertainment business before starting the agency in 2015. The Los Angeles-based multicultural communications and advertising agency works with government and private-sector clients on strategic marketing and engaging media campaigns. Dana has always loved learning from other cultures, and that curiosity became the foundation for how Wicked Bionic approaches culturally responsive marketing – building authentic connections between organizations and the communities they serve.
