Los Angeles Police Department
Recruitment Communications Plan
Services
- Research & Data Analysis
- Strategic Communications
- Messaging Development
- Creative Direction
Industry
- Public Safety
- Law Enforcement
- Government / Municipal Services
OBJECTIVE
The Los Angeles Police Department (LAPD) was facing a significant challenge: while they had a strong recruitment funnel, they were falling behind in converting interest into action. Despite ongoing efforts, they struggled to attract qualified applicants—particularly from underrepresented communities—and lacked a clear, unified communications strategy to guide their outreach. They needed a focused Recruitment Communications Plan to align messaging, inspire action, and improve community trust in the recruitment process.
Wicked Bionic developed a Recruitment Strategic Communications Plan to help LAPD better connect with diverse, qualified candidates. Through audience insights, data analysis, and values-based messaging, we aligned recruitment efforts with community expectations and built a roadmap to improve trust, clarity, and conversion.
IMPACT
This approach not only clarified LAPD’s recruitment messaging but also strengthened outreach efforts to engage a more diverse and qualified applicant pool.
Trusted By
