California CITIZENS Redistricting
We Draw The Lines
Services
- Paid Media Campaign
- Multilingual Engagement
- Tagline Development
- Data & Analytics
Industry
- Governance
- Political Science
Wicked Bionic partnered with the California Citizens Redistricting Commission to support the We Draw the Lines campaign—an effort to ensure underrepresented communities across the state had a voice in shaping their future through redistricting.
Drive awareness and encourage participation in the redistricting process, especially among historically marginalized communities.
OBJECTIVE
We launched a multilingual campaign encouraging Californians to learn more, speak up, and get involved. The tagline Everything Is On The Lines captured the urgency and personal stakes of redistricting. By centering the voices of everyday Californians, the campaign elevated engagement and reinforced the importance of fair representation across diverse communities.
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