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BDC Strategy Group
Brand Transformation
Services
- Brand Assessment
- Strategy
- Positioning Statement
- Logo Design
- Style Guide
Industry
- Communications
- Public Relations
BDC Strategy Group, a leading woman-owned communications and public relations agency, underwent a complete transformation from Bernadette Davis Communications, including a new name, brand identity, and market positioning to better reflect its evolution and expanded services.
Our goal together was to update the brand to better reflect the agency’s dynamic energy and the transformative impact of their services. We aimed to broaden the brand’s appeal to reach a larger market segment, while ensuring it continued to embody the values of multiculturalism and diversity that set the agency apart.
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