Los Angeles dept. of building and safety
Brand Transformation
Services
- Strategy
- Positioning
- Focus Groups
- Mission & Vision
- Creative
- Brand Palette
Industry
- Government / Municipal Services
- Building & Safety Regulation
Despite its nearly 120-year history of serving Angelenos, the Los Angeles Department of Building and Safety (LADBS) lacked a modern brand identity that matched its critical role in a rapidly evolving, multicultural city. As a highly visible and widely utilized agency, LADBS needed a refreshed look and feel to better connect with today’s diverse audiences while honoring its longstanding legacy.
OBJECTIVE
To develop a brand alignment for LADBS that authentically reflects its core purpose, resonates with the diverse communities it serves, and clearly differentiates it from other city agencies and public-facing services.
Wicked Bionic led a comprehensive rebranding effort, analyzing stakeholder insights and competitive positioning to define a brand that is both distinctive and trusted. We developed visual identity elements, tone, messaging, and positioning—all integrated into LADBS’s website and internal communications.
IMPACT
The result was a unified, ownable brand that elevated public perception, clarified LADBS’s purpose, and strengthened trust among residents and internal teams alike.
Trusted By
