Los Angeles Public Library
E-Media Campaign
Services
- Strategy
- Paid Media
- Creative
- Influencers
- Research
- Education
- Outreach
Industry
- Public Information
- Education
- Government
With more than half of Los Angeles residents speaking a language other than English at home—and nearly 1 in 6 living below the poverty line—many Angelenos rely on free, accessible digital resources for education, news, and entertainment. The Los Angeles Public Library’s E-Media platform fills this gap, but awareness and usage were lagging among key audiences.
OBJECTIVE
Promote the Los Angeles Public Library’s E-Media platform to boost access and engagement for free digital resources—like educational platforms, audiobooks, music, and streaming—among tech-savvy, multilingual, and mobile-first audiences across Los Angeles.
We collaborated with LAPL to launch a multilingual, citywide media campaign focused on everyday life moments where digital access matters most—on the go, at home, and everywhere in between.
IMPACT
E-Media became a vital, cost-free resource, especially during the pandemic, for thousands of Angelenos, expanding access to entertainment, education, and lifelong learning.
Trusted By
