LA County & You
Moving Forward Together
Services
- Strategy
- Paid Media
- Creative Content
- Marketing
- Research & Data Analytics
- Community Outreach
- Multilingual Engagement
Industry
- Public Information
- Education Services
- Government
Los Angeles County’s under-resourced community residents struggling post-pandemic, were provided access to resources via the 1.9 billion American Rescue Plan Act funds. The Chief Executive Office contracted with Wicked Bionic to develop a communications plan and execute a campaign to support their 80+ programs reaching small businesses, under/unemployed, and youth.
OBJECTIVE
Drive engagement showing LA County is here to support residents and small businesses with 80+ program resources.
Wicked Bionic developed a multicultural marketing campaign tailored to the county’s diverse population, delivering content in English, Spanish, Korean, Chinese (Simplified), Armenian, and Farsi. Messaging and creative were culturally relevant and community-specific—ensuring information reached those most in need.
IMPACT
The fully integrated campaign drove widespread awareness and engagement with county programs. As a result, residents and small businesses across the county gained access to resources they may not have otherwise known existed—ensuring support reached the communities and residents and provide the greatest impact.
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