Census 2020
Services
- Paid Media
- Research
- Creative Content
- Copywriting
- Data & Analytics
Industry
- Public Information
- Government
OBJECTIVE
For the 2020 Census, Wicked Bionic was brought in to address low response rates in historically undercounted communities across Los Angeles. We conducted targeted research into barriers facing lower-income and historically disadvantaged neighborhoods, then used those insights to shape culturally relevant messaging that would build trust and inspire participation.
We launched a multilingual digital campaign focused on meeting residents where they already were—on mobile, social, and streaming platforms—to increase visibility and drive action.
IMPACT
The campaign played a key role in driving visibility and boosting response rates in communities that had previously been overlooked, ensuring more equitable representation and funding for vital local services.
Trusted By
