Authentic messaging

How to Keep Your Marketing Authentic and Avoid Coming Across as Generic

The younger, savvy consumers of today naturally gravitate towards brands that are authentic, raw, and vulnerable. Inauthenticity in a brand is a huge turn-off, and younger consumers can often spot fake attempts to appear authentic a mile off. Highly successful businesswomen like Barbara Corcoran understand authenticity.   So how do you ensure your marketing stays…

Inspiring quote

Marketing to a Politically Savvy, Younger Audience: Dos and Don’ts

Generation Z (today’s teens and 20-somethings) account for $143 billion in spending power, and the Millennial Generation accounts for another $1.4 trillion. Designing marketing that appeals to a younger, politically savvy, and socially/environmentally-conscious audience is the way to building a long-lasting brand.   Here are some dos and don’ts.   Do: Have a Brand Purpose…

Milliennials

Top 5 Trends for Marketing to Millennials

The Millennial Generation (defined as those born between 1981-1996, or aged 24-38 in 2020) represents more than one-fifth of the American population. As such, Millennials play a key role in the marketplace, representing a purchasing power of $1.4 trillion. This generation responds to marketing quite differently than the generations before and after them. Let’s take…

Millennial Marketing

Marketing to Millennials – Here’s How

The demographic known as the Millennial generation (people born between 1981-1996) has been a point of fascination for pundits and marketers alike. Millennials seem to have a unique perspective, worldview, and set of habits compared to the generations both before (Gen X, Boomers) and after (Gen Z). Considering Millennials now comprise 25 percent of the…