Marketing is NOT sales

The Difference Between Marketing and Sales

A widespread confusion among business owners and entrepreneurs is understanding the difference between two essential concepts: marketing and sales. When someone is confused about these terms, the way we know is when they use them interchangeably—and this happens a lot. The truth is that marketing and sales are two similar functions that complement each other to help you earn revenue, but…

kat yukawa

The Giving Approach to Community Engagement

In an age where the public has become inundated with mass marketing and ever more distrustful of corporate greed, businesses and brands today face an ongoing challenge: How to earn the trust of their community. Achieving this trust won’t happen with mere lip service—people today are naturally skeptical, and they can spot phoniness and ulterior…

2017 LA Small Business Academy

You know when you sign up for something and aren’t sure what you’re getting yourself into? That’s what I did when I applied to participate in the 2017 LA Small Business Academy at USC. In it’s fifth year, the Academy is sponsored by the Los Angeles Department of Water and Power (LADWP), Los Angeles World Airport…

New Law Firm Pierce Sergenian LLP Launches Sophisticated Website With Look Toward the Digital Age

Los Angeles, CA – Managing Partner John M. Pierce wanted to innovate. As he was laying the groundwork for his eventual partnership with fellow attorney David Sergenian, Mr. Pierce was looking to change the way law firms presented themselves on the web. “I didn’t want to look like everyone else. With young attorneys at the…