Establishing a social media presence is one of the very first things most businesses do to build their brand. You may make posting to social media a high priority, but have you considered looking beyond the top sites like Facebook, Instagram, YouTube, Twitter, or Pinterest?
The most important point to consider is: where does your target audience hang out? By establishing a presence on social media sites favored by your audience, you can closely target them without wasting money on spray-and-pray marketing.
Off-the-beaten-path social media sites can reach into areas that Facebook and Twitter don’t and let you narrowly focus your targeting. Here’s a quick tour.
Viber, Telegram, or WeChat
Messaging sites like Viber, Telegram, and WeChat allow users to send and receive instant messages. They can be a great way to put out updates about your business, provide customer chat support, and even show ads. As a brand, you can use this medium to communicate in a more personal, one-on-one way with potential customers.
Medium, the popular independent blogging site, is a great place to repost company blogs (or even create new content) and build a following of potential customers. Medium lets you link back to your website or blog, so you could leverage it to increase the traffic to your own business website.
Reddit has been around since 2005 and calls itself the ‘Front Page of the Internet’ and has given the world some of our most viral abbreviations like TIL (today I learned) and AITA (Am I the A**hole). Think of it as a collection of communities or ‘subreddits’ where users post content that other users have the option of ‘upvoting’ or ‘downvoting.’ Reddit can be a wonderful source of blog traffic if you post engaging content that gets ‘upvoted’ often.
With over 300 million monthly users, Quora, the popular question-and-answer site, is a popular marketing tool for many businesses. Many brands use Quora to provide helpful answers to relevant questions and promote their brand or blog as a solution.
GoodReads, Soundcloud, Snapchat, TikTok, and other platforms offer other unique ways to engage with consumers.
Are you thinking of marketing on offbeat social media sites? Wicked Bionic can help you leverage off the beaten path social media sites to maximize your social presence and target your ideal customers with a customized marketing strategy. Reach out to us for a discussion today.