BRANDING + DEVELOPMENT
Clients like law firm Pierce Bainbridge Beck Price & Hecht LLP come to us with a big picture vision. We help them get there by developing powerful brands and long-term plays. Pierce Bainbridge’s brand of tenacious and meticulous litigation came alive through our brand development, website design, and photography. In two years, the firm has grown from three to over 110 partners.
MARKETING + STRATEGY
Connecting with younger demographics to replenish your customer base is becoming a huge challenge for many industries. Our client, an innovative baby sleep expert, had been a pioneer in her niche for over 20 years when she partnered with us. Reaching millennial and Gen Z moms demanded a modern marketing strategy. So we applied Wicked Bionic’s ADD signature method: Automate, Delegate, Dedicate. Through ADD, we developed her customized marketing and revenue growth plan for the next year, three years and five years. Today, her business is powerfully positioned for the new generation of moms.
RESEARCH + ANALYTICS
LATV, a Latino-owned TV network in the Hispanic television space, recently began working with us to attract more advertisers and grow their viewership. Essentially, the company aims to modernize a broadcast business with a digital business, a trend-setting brand, and an innovative content hub. Wicked Bionic is driving an aggressive ad campaign to reach over 1 million people. Our research and consumer engagement data are delivering major wins early on. Within the first few months of partnering with Wicked Bionic, LATV has attracted major brands to advertise on their network.
ADVERTISING + MEDIA BUYS
When the Los Angeles Public Library launched a citywide initiative providing free information about naturalization and citizenship, library officials knew they faced huge challenges. To inform and empower immigrants from Chinese, Korean, Latino and many other communities, library ads had to be highly targeted and overcome language barriers. We launched an extensive marketing campaign for the New Americans initiative, including multicultural media buys that have reached more than 4.1 million people in Los Angeles. We also drove massive traffic to LAPL.org/newamericans, reaching up to 1,593% growth within 12 months.
WEB DESIGN + DEV
In 2016, TVOne became the only major African American TV network owned entirely by African Americans. The network was looking for a refresh and wanted to rebrand with the new tagline: “Represent.” To engage viewers across digital platforms, Wicked Bionic implemented a multiplatform approach that produced powerful results:
- modern web design that drove 43% growth in page views
- responsive, mobile and user-friendly design that increased iPhone traffic by 59% and Android traffic by 25%
- integrating premium content curated from social feeds, sister web properties and hash tagged public posts led to 32% growth in users
- CMS improvements that aided staff in efficiently releasing new content across the platform
The TV Guide Network sought to build a new, interactive website to attract younger fans, 18-34 years old. To create hype around their rebrand to PopTV.com, we designed a unique web/social integration on Tumblr, which at the time, surpassed Instagram’s user base. The research and execution proved effective. Three months after launching, PopTV’s mobile audience grew to 46% new sessions and drove 57% growth in shares. They continue to grow year over year.
MULTICULTURAL + OUTREACH
The Los Angeles Public Library offers free services throughout its 73 libraries, transforming people’s lives for the better. From immigration resources to scholarships providing a high school diploma online, the library’s free services are life-changing. We were tasked with raising community awareness throughout the city. In the last year and a half, our targeted media placement campaigns in digital, OOH, radio and print have reached over 4.6 million Hispanics in Los Angeles. We have advertised and engaged in Spanish, Korean and Mandarin. Two of our campaigns were so successful in 2019 that we had to suspend all advertising to catch up with the high demand.