Are you messaging consumers correctly?
35% of Hispanics say they prefer ads that reflect their culture with Hispanic consumers aged 15-34 being less likely to prefer Spanish over English.
Are you providing A+ customer service digitally?
Gen Xers care about great customer service. Providing timely responses and rectifying issues quickly can make a Gen Xer become a repeat customer.
Are you researching what’s important to your customer?
African Americans are 20% more likely than the total population to say they will “pay extra for a product that is consistent with the image I want to convey”.
Are you highlighting your brand values?
Millennials prefer shopping online and care more about environmental and social issues being addressed by the brands they buy from.
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