Our Mission
To connect millions of people around the world through specialized and inclusive marketing.
About Us
REAL RESULTS FOR PRIVATE AND PUBLIC SECTOR ORGANIZATIONS
With deep roots as entertainment industry executives delivering content and experiences to diverse audiences around the world, Wicked Bionic’s founders know what it takes to achieve exponential growth for multimillion-dollar brands.
As a full-service marketing and advertising agency in Los Angeles, we help you exceed your goals through strategic marketing, branding, media plans, and ad campaigns that reach diverse audiences with culturally intelligent messaging. And because our expertise stretches into other areas like media buying across platforms beyond digital like TV, radio, mobile, print, and OOH plus product development, and highly technical execution, we offer much more than traditional marketing agencies that manage only digital.
What we do for you…
Grow Engagement
- We help global media companies like E! and NBCUniversal creates tens of millions of raving fans by growing audiences from 400,000 unique users to more than 19 million.
Connect Consumers.
- We assist the City of Los Angeles, the Los Angeles Public Library, and the Mayor’s Office in fostering thriving community engagement with multicultural and multi-generational residents—a huge success for the second-largest city in the United States.
Develop Data and Insights.
- We develop global branding that supports Diversity & Inclusion based on in-depth data, research, and our Trusted Advisors.
Drive The Bottom Line.
- Our Hispanic, Korean, and Chinese marketing campaigns result in high-impact community engagement driving of over 325% growth for our clients.
Carlos Sapene
CEO, Chief Creative & Technology Officer
The innovator and strategist
Tell Carlos about a marketing problem, and you’ll likely sense the wheels turning in his brain. He’s known to come up with a couple of dozen solutions all at once. With nearly 20 years of leading digital experiences in entertainment and tech, his ideas have made digital marketing leaders out of E!, NBCUniversal, Style Network and Bravo. Red carpet events, for example, will never be the same. At E!, Carlos led the team that pioneered the 360-degree glam cam a decade ago. Today, the big networks have followed his lead and vision by developing OTT platforms and using social media to distribute content and engage audiences in order to keep up with the rapidly changing way audiences consume content.
As our CEO, Chief Creative and Technology Officer, Carlos uses technology to drive creative strategy and business growth for our clients. He’s built IT infrastructures from scratch and can easily navigate back-end systems. Clients have called Carlos a “magician” partly because he ideates and executes from different perspectives: programmer, growth strategist, product developer, even world traveler. One of the most common mistakes in marketing, he says, is making assumptions about personas. Having lived in Caracas, London and Paris, his international experiences have helped him understand and appreciate the nuances of human psychology. LinkedIn
Dana C. Arnett
CEO
A passion for connection
With a passion for connecting with diverse populations, Dana’s primary motivation is to bring opportunities to those that may be marginalized because of race, ethnicity, gender, age, and economics.
A 30-year veteran of the entertainment industry as an executive V.P., Dana delivered over 6000 television shows to audiences around the world. Motivated by the psychological effects of discrimination in the industry, Dana retired from entertainment to build an agency whose foundation promotes equity and inclusion both internally and externally. She inspires the diverse team at Wicked Bionic to push beyond conventional ways to reach into communities by seeking to fundamentally understand cultural nuances and the minds and hearts of consumers. Creating this connection is the most significant factor in the success of the agency.
To grow in understanding diversity and inclusion best practices, Dana graduated from Cornell University’s Diversity and Inclusion Certification program in 2021 and uses her knowledge to assist clients in authentically reaching under-represented communities. As a certified WBE and WBEC-West’s Los Angeles Forum’s Sr. Vice-Chair, Dana’s committed to connecting certified women business owners to direct access to contracting opportunities. She is also dedicated to making college a reality in under-resourced communities by serving on the ScholarBridge board of Fulfillment Fund, a 40-year non-profit in Southern California.
Dana measures success by the number of lives changed through knowledge sharing, listening, providing access, and actively supporting her colleagues, clients, and communities.
Jessica Naves
Marketing Manager
Kathy Fazio
Creative Director & Designer
Amor Garlitos
Project Manager
Valentina Romero
Web Design & Development
WHAT WE LOVE
Los Angeles-based Fulfillment Fund ScholarBridge Board Member. Working to make college a reality for students growing up in educationally and economically under-resourced communities.
Los Angeles Forum 2020/2021 Senior Vice-Chair. A fully accredited affiliate of the Women’s Business Enterprise National Council which strives to provide access, tools, resources, education, and training for certified woman-owned businesses.
