Our Mission
Contributing to the world as it is today by acknowledging our diversity and connecting us to each other so that everyone feels included.
About Us
REAL RESULTS FOR PRIVATE AND PUBLIC SECTOR ORGANIZATIONS
With deep roots as entertainment industry executives delivering content and experiences to diverse audiences around the world, Wicked Bionic’s founders know what it takes to achieve exponential growth for multimillion-dollar brands.
As a full-service marketing and advertising agency in Los Angeles, we help you exceed your goals through strategic marketing, branding, media plans, and ad campaigns that reach diverse audiences with culturally intelligent messaging. And because our expertise stretches into other areas like media buying across platforms beyond digital like TV, radio, mobile, print, and OOH plus product development, and highly technical execution, we offer much more than traditional marketing agencies that manage only digital.
What we do for you…
Grow Engagement
- We help global media companies like E! and NBCUniversal creates tens of millions of raving fans by growing audiences from 400,000 unique users to more than 19 million.
Connect Consumers.
- We assist the City of Los Angeles, the Los Angeles Public Library, and the Mayor’s Office in fostering thriving community engagement with multicultural and multi-generational residents—a huge success for the second-largest city in the United States.
Develop Data and Insights.
- We develop global branding that supports Diversity & Inclusion based on in-depth data, research, and our Trusted Advisors.
Drive The Bottom Line.
- Our Hispanic, Korean, and Chinese marketing campaigns result in high-impact community engagement driving of over 325% growth for our clients.
Carlos Sapene
CEO, Chief Creative & Technology Officer
The innovator and strategist
Tell Carlos about a marketing problem, and you’ll likely sense the wheels turning in his brain. He’s known to come up with a couple of dozen solutions all at once. With nearly 20 years of leading digital experiences in entertainment and tech, his ideas have made digital marketing leaders out of E!, NBCUniversal, Style Network and Bravo. Red carpet events, for example, will never be the same. At E!, Carlos led the team that pioneered the 360-degree glam cam a decade ago. Today, the big networks have followed his lead and vision by developing OTT platforms and using social media to distribute content and engage audiences in order to keep up with the rapidly changing way audiences consume content.
As our CEO, Chief Creative and Technology Officer, Carlos uses technology to drive creative strategy and business growth for our clients. He’s built IT infrastructures from scratch and can easily navigate back-end systems. Clients have called Carlos a “magician” partly because he ideates and executes from different perspectives: programmer, growth strategist, product developer, even world traveler. One of the most common mistakes in marketing, he says, is making assumptions about personas. Having lived in Caracas, London and Paris, his international experiences have helped him understand and appreciate the nuances of human psychology. LinkedIn
Dana C. Arnett
CEO, Chief Operating Officer
The quality guru and problem solver
If you’ve ever watched reality TV and wondered how everything came together week after week, ask Dana. She led post-production on well over 6000 hours of television, including The Biggest Loser, Masterchef, and For Love or Money. Dana was the last set of eyes before broadcast. Her typical day included overseeing up to 10 television series and the staff for each, and ensuring quality while managing tight deadlines and multimillion-dollar budgets. Working as a press agent in her twenties, industry execs called her “the make-it-happen girl” because no matter how chaotic a situation became, Dana got things done. Period.
These days, Dana’s levelheaded expertise is leading our team on execution and operations. Every asset we produce goes through the rigorous quality assurance process Dana perfected in 35-plus years of post-production work. As our CEO and Chief Operating Officer, Dana’s No. 1 priority is making sure that every client gets the VIP treatment they deserve. That’s not a company line—it’s a way of life here at Wicked Bionic. Putting our clients first and being honest truly guides Dana’s decisions every day. As she often reminds the team, “Any marketing agency can sell services. We’re here to partner with our clients and help them succeed.” LinkedIn
Jessica Naves
Marketing Manager
Kathy Fazio
Creative Director & Designer
Valentina Romero
Web Design & Development
WHAT WE LOVE
Los Angeles-based Fulfillment Fund ScholarBridge Board Member. Working to make college a reality for students growing up in educationally and economically under-resourced communities.
Los Angeles Forum 2019/2020 Vice Chair. A fully accredited affiliate of the Women’s Business Enterprise National Council which strives to provide access, tools, resources, education and training for certified WBEs.
Museum visit
