Meet Wicked Bionic CEO Dana C. Arnett
Shoutout LA features marketing and advertising executive Dana C. Arnett talking about what success looks like at Los Angeles agency Wicked Bionic. Read full article.
Gain More Customers by Using Storytelling In Your Marketing
Human beings, by nature, are drawn to a narrative. We love to tell stories, listen to stories, and think of our lives as a story. Brands and their marketing agencies have tapped into this inherent need by increasingly weaving storytelling into their marketing techniques—so much so that “brand storytelling” is an essential element to any…
3 Signs You’re Ready to Scale Your Marketing Strategy
We all want to grow our businesses, but business owners often confuse the concept of growing a business with scaling a business. They aren’t the same thing. If you put in 50 percent more money (and time) and your revenues increase by 50 percent, your business is technically growing, but you’ve not gained any net…
4 Ways to Help Your Business Bounce Back for the End of 2020
No one could have predicted the kind of year we have all had collectively. A public health emergency, lockdowns, quarantines, hurricanes, earthquakes, fires, rampant unemployment…the list goes on. If your business has taken a hit this year (as many have), you might be tempted to write off the rest of this year, go to bed…
What You Need to Know About TikTok Advertising
If you’re one of those people who’s still scratching their heads trying to learn what TikTok is, join the club. While still quite new, this short-video based social network has taken the world by storm in the last couple of years, rapidly surpassing giants like Twitter and Snapchat for the number of users. With the…
Marketing in Times of Uncertainty: Companies Who Turned Crisis into Success
When we live in uncertain times, it’s easy to allow the crisis of the moment to overshadow our vision for the future. For example, how can businesses form viable marketing strategies when the circumstances seem to be continually unstable and evolving? The key is perspective. Let us explain. In our society, with every significant change comes…
The Giving Approach to Community Engagement
In an age where the public has become inundated with mass marketing and ever more distrustful of corporate greed, businesses and brands today face an ongoing challenge: How to earn the trust of their community. Achieving this trust won’t happen with mere lip service—people today are naturally skeptical, and they can spot phoniness and ulterior…
Making It Last: 3 Tips to Keep Your Audience Engaged
Now more than ever, a successful branding strategy involves finding new ways to reach and engage your target community—but that’s only half the challenge. Let’s suppose you’ve implemented an effective campaign; you’ve made real inroads into a community and you’ve built ties. Now, what do you do to keep the momentum going? Building connections and…
Where Advertising Media is Most Effective
What’s the Most Effective Media Mix? A question that’s often posed by our clients is what the most effective media mix is for them, their business, or their brand. Our response is always the same: It depends on what your goals are. Focus has indeed shifted over time to loftier strategies that include massive spending in digital…
How much messaging is too much in a time of crisis?
In times of crisis, when the societal norms we are used to having been stretched, and we’ve entered a new paradigm of separation, communication has taken center stage. It’s the one way we have left amongst all the stress and anxiety form the unknown that can keep us connected. This time presents a unique opportunity…