The Importance of Forming Strategic Alliances with Other Businesses

Audience Growth, Business Strategy, Innovation, Knowledge, Small BusinessLeave a comment

Have you ever gone into bookstore Barnes & Noble, browsed around, picked a handful of interesting titles, then wandered over to the in-store Starbucks to enjoy your favorite coffee drink while perusing your new finds? If you have, you’ve just demonstrated the power of a strategic alliance. Barnes & Noble doesn’t sell coffee. Starbucks doesn’t…