Book

‘INFLUENCE OVER COFFEE’

HOW TO GAIN IT OR USE IT IN SOCIAL MEDIA

In our first book in the Over Coffee series, we wanted to explore the topic of ‘influencers’ and their impact on marketing and content strategy. Carlos and I (with our Venti cups of caffeine) sat down to assess the use of influence in traditional marketing and it’s evolution into the digital space. We wanted to examine the countless ways brands can use influencers to help their product and how making the wrong influencer selection can harm the overall message. We also wanted to define what makes an influencer and understand how and why influencers have influence.

From the people who think they can instantaneously become an influencer to the people who stumbled upon influencing millions by being themselves, we discuss the importance of authenticity in today’s culture and how to find your passion.

Grab a cup of coffee, sit down and let’s begin the conversation.

VIEW ON AMAZON
Influence Over Coffee

Published: September 7, 2016
Editors: Jody Onoratio, Misty McAfee
Genres: Influencers, Marketing
Tags: Influencer Marketing, Social Media Marketing

Influence Over Coffee

‘INFLUENCE OVER COFFEE’

HOW TO GAIN IT OR USE IT IN SOCIAL MEDIA

In our first book in the Over Coffee series, we wanted to explore the topic of ‘influencers’ and their impact on marketing and content strategy. Carlos and I (with our Venti cups of caffeine) sat down to assess the use of influence in traditional marketing and it’s evolution into the digital space. We wanted to examine the countless ways brands can use influencers to help their product and how making the wrong influencer selection can harm the overall message. We also wanted to define what makes an influencer and understand how and why influencers have influence.

From the people who think they can instantaneously become an influencer to the people who stumbled upon influencing millions by being themselves, we discuss the importance of authenticity in today’s culture and how to find your passion.

Grab a cup of coffee, sit down and let’s begin the conversation.

Published: September 7, 2016
Editors: Jody Onoratio, Misty McAfee
Genres: Influencers, Marketing
Tags: Influencer Marketing, Social Media Marketing

Carlos and Dana

Excerpt

Carlos: There is a creative path to becoming an influencer. It starts by identifying what you’re passionate about. What do you care about? A lot of people think, “I’m going to go be an influencer in whatever I do for a living since that’s what I’m paid to do and what I’m qualified to talk about”, something like, “I’m just going to go be one of the best accountants of influence and people will listen to what I say.”

Dana: The best accountant…that’s funny. You know there’s an accountant podcaster?

Carlos: You also can’t begin by looking at what other people are doing and where the gap is, the white space you’re going to fill. All of those traditional old-time marketing thought processes no longer apply in digital. This new world has a steep learning curve. Traditional marketing was incredibly effective in it’s day. Like we’ve said, it was used until it was abused and a new marketing model had to emerge. Remember the broadcasters of the 50’s and 60’s that would ask families to gather around the TV?

Dana: Yes, people like Walter Cronkite. He was very trustworthy and I remember my parents took his word as gospel. He was reporting on the state of America.

Excerpt

Carlos: There is a creative path to becoming an influencer. It starts by identifying what you’re passionate about. What do you care about? A lot of people think, “I’m going to go be an influencer in whatever I do for a living since that’s what I’m paid to do and what I’m qualified to talk about”, something like, “I’m just going to go be one of the best accountants of influence and people will listen to what I say.”

Dana: The best accountant…that’s funny. You know there’s an accountant podcaster?

Carlos: You also can’t begin by looking at what other people are doing and where the gap is, the white space you’re going to fill. All of those traditional old-time marketing thought processes no longer apply in digital. This new world has a steep learning curve. Traditional marketing was incredibly effective in it’s day. Like we’ve said, it was used until it was abused and a new marketing model had to emerge. Remember the broadcasters of the 50’s and 60’s that would ask families to gather around the TV?

Dana: Yes, people like Walter Cronkite. He was very trustworthy and I remember my parents took his word as gospel. He was reporting on the state of America.

Reviews

– H.A. Swan on Amazon.com wrote
Conversational and breezy

In a Q & A format, this book explains how marketing has changed. It gives an easy to understand overview of how to approach social media to find the right audience. It also clearly discusses how each platform requires a tailored approach. A lot of information laid out in a friendly fashion.

– Amazon Customer on Amazon.com wrote
Chock-full of relevant and interesting info put forth in an accessible way!

What a pleasure to have been exposed to this little book-such a great read about timely topics that all of us need to learn about. A fun, informative read that i can’t wait to tell friends about.

– Pal Paula on Amazon.com wrote
INFLUENCE SURPRISED ME…

Interesting read..SUPER INFORMATIVE!!

About the Authors

Working for many years as executives in the corporate environment, both Carlos Sapene and Dana C. Arnett found business was becoming more about delivery as fast as possible for the most amount of money (Carlos) and as fast as possible for the least amount of money (Dana), and somewhere along the way loyalty stopped being valued. While freelancing, they worked on a TV rebrand together and found they respected the same things – innovation and integrity – and the desire to develop long term relationships with both their team members and clients. Out of that they created Wicked Bionic, a full service marketing and advertising agency, where they take their clients successes to heart and get to innovate on their behalf. The huge desire to create successful experiences and meaningful connections is at the heart of Wicked Bionic where it’s not about striving to be good, it’s about striving to amaze!

CARLOS E. SAPENE

Carlos has built a career helping some of the most recognizable brands in the entertainment, fashion and music industries learn, understand and grow their audiences using the Internet like E!, Style Network, Bravo.

DANA C. ARNETT

Prior to the success of owning an agency, Dana had a long career in television and entertainment which culminated in working as a VP in charge of Post Production at a Top 5 reality television company for over a decade, launching such shows as The Biggest Loser, Bar Rescue, Extreme Makeover Weightloss and many others. By providing oversight and guidance to hundreds of post production teams, over 400 series and pilots on multiple platforms were delivered to broadcast television and cable networks.