Healthy heart

Marketing to Eco-Conscious Millennials: Dos and Don’ts

Suppose you’ve done your homework researching the Millennial generation as a potential target market for your product or service. In that case, you already know that one of the biggest motivators for Millennials is eco-friendliness. According to Nielsen, 75 percent of Millennials (those born between 1981-1996) are eco-conscious to the point of changing their buying habits…

geofencing

Using Location Targeting to Focus Your Messaging

In today’s marketing climate, the more precisely you can direct your marketing toward people who need and want your product, the more effective your marketing becomes. Creating messages that resonate with your target market is only half the battle, however. The other half is about getting your message in front of those people at strategic…

Wicked Marketing

TikTok, Byte, Reels, YouTube, and Snapchat – The Who’s Who of Creative Video Content Platforms

Wicked Marketing Podcast Episode  It’s the Who’s Who of Video Platforms. Join us as we discuss the latest on creative video platforms that are hot, and coming to the industry with content expert and business coach Lia Haberman. Reach engaged audiences by getting creative with short-form videos on platforms like TikTok, Byte, Reels, YouTube, and…

Authentic messaging

How to Keep Your Marketing Authentic and Avoid Coming Across as Generic

The younger, savvy consumers of today naturally gravitate towards brands that are authentic, raw, and vulnerable. Inauthenticity in a brand is a huge turn-off, and younger consumers can often spot fake attempts to appear authentic a mile off. Highly successful businesswomen like Barbara Corcoran understand authenticity.   So how do you ensure your marketing stays…

Inspiring quote

Marketing to a Politically Savvy, Younger Audience: Dos and Don’ts

Generation Z (today’s teens and 20-somethings) account for $143 billion in spending power, and the Millennial Generation accounts for another $1.4 trillion. Designing marketing that appeals to a younger, politically savvy, and socially/environmentally-conscious audience is the way to building a long-lasting brand.   Here are some dos and don’ts.   Do: Have a Brand Purpose…