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Daily Archives: December 1, 2020

Business Passion

Gain More Customers by Using Storytelling In Your Marketing

Branding, Business StrategyBy Dana C. ArnettDecember 1, 2020Leave a comment

Human beings, by nature, are drawn to a narrative. We love to tell stories, listen to stories, and think of our lives as a story. Brands and their marketing agencies have tapped into this inherent need by increasingly weaving storytelling into their marketing techniques—so much so that “brand storytelling” is an essential element to any…

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